What's Next?: Exploring the New Terrain for Business
| Author | : | |
| Rating | : | 4.97 (755 Votes) |
| Asin | : | 0470849584 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Many big ideas about the future, as you'd expect from GBN I really enjoyed this book. It is a collection of short 1-2 page quotes from one of the GBN members espousing their views on a given topic. The quotes are arranged by topic, so you get a whole range of viewpoints on the big issues that the world may face in the next 10 years.The GBN members make their points in a very entertaining fashion, full of good quotes and stories. I found it to be densely thought provoking. You want to stop and ponder after every few pages. You may not agree with all of what they say, but the GBN has an interesting world view.If you're unfamiliar with GBN, be sure to check out the GBN book. TM"Five years old" according to TM2. This book is interesting, and I do recommend the book. First, the text highlights some potential trends that we might observe in the future. These trends are focused on business, but there may be social impacts as well. Second, the text provides insights from a range of individuals who should know something about the world. There are two negatives. First, the book is already five years old (and that's since its publication--who knows how long the publisher worked the book). Second, the book includes many opinions due to the range of experts providing content. The reader must connect the dots.. said Five years old. This book is interesting, and I do recommend the book. First, the text highlights some potential trends that we might observe in the future. These trends are focused on business, but there may be social impacts as well. Second, the text provides insights from a range of individuals who should know something about the world. There are two negatives. First, the book is already five years old (and that's since its publication--who knows how long the publisher worked the book). Second, the book includes many opinions due to the range of experts providing content. The reader must connect the dots.. "Futurism that's both thought provoking and relevant" according to PAUL FARRINGTON. This very readable book was given a favourable mention in last year's 'Wired' magazine. It presents informal, interview style responses to topical questions affecting the future landscape of business. The 'What' in 'What's Next' includes Economic trends, Public policy, Ethics, Biotechnology, Terrorism and many more. Futurism is often a distracted and boffinish business, in which little or no practical advice is offered as to how to use its predictions. This text however has a strong strategic skew. It targets a business reader with a view towards orienting long term business strategy to take advantage of emerging
After everyone's chimed in, the authors propose that the 21st century's successful business leaders will be those who develop an "adaptive advantage" over their competitors, learning to gauge the culture as effectively as the marketplace. One analyst compares the wave of failed dot-coms to "regular brushfires to make space for fresh growth," while another believes increased antidepressant usage created fearless investors, who pumped the market up to unsustainable levels. With so many people discussing subjects outside their specialized fields, the reflections swerve from insightful to inane, and despite the authors' attempt to
This title contains the views on the future of some of the most influential thinkers in business.