The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers
| Author | : | |
| Rating | : | 4.65 (934 Votes) |
| Asin | : | 0595664261 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2014-01-10 |
| Language | : | English |
DESCRIPTION:
. With a background in traditional advertising and market research the author has discovered, developed and adapted ways of using results-oriented, efficient marketing methods to attract and retain profitable customers. For more than twenty years, Dan Polito has worked with some of the world's leading brands
About the Author For more than twenty years, Dan Polito has worked with some of the world's leading brands. . With a background in traditional advertising and market research the author has discovered, developed and adapted ways of using results-oriented, efficient marketing methods to attract and retain profitable customers
Just what we needed! We needed to populate our customer database and establish a sustainable relationship with our most profitable clients. This book provided just the right amount of insight and direction to do just that. We use it as our "go to" source for everything direct marketing. Very insightful and well written!
Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry.The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times.It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.