Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
| Author | : | |
| Rating | : | 4.29 (780 Votes) |
| Asin | : | 0805860878 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 2015-11-21 |
| Language | : | English |
DESCRIPTION:
Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. The authors explore these questions. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces p
and June Woldt Cone Professor of Marketing at the Lundquist College of Business, University of Oregon. Marian Friestad is the Vice-Provost for Graduate Studies at the University of Oregon, and Professor of Marketing in the Lundquist College of Business. David M. Professor Friestad’s research on persuasion and social influence has been heavily cited and won a best paper award from the Journal of Consumer Research. His work has been published in the Jo
"lies, damned lies and marketing" according to Dr. P. R. Lewis. We as consumers are tricked into buying products we don't need all the time, and this book helps to pin down the tricks used by marketeers to manipulate us. They use many forms of deception: appeal to authority, use of fraudulent science, repetition, spurious consumer reports and so o
Persuaders who prey on vulnerable populations such as children and seniors have remained hidden while wielding their arsenal of marketing weapons. Now, Boush, Friestad, and Wright have provided us with a very thorough treatise on the topic. This book should be must-reading for ethical leaders in professional marketing associations, for regulators and policy administrators, and for educators of the next generations of consumers." - David Glen Mick, University of Virginia, USA "Like any other powerful tool, marketing can be used for good or evil. It is thoughtful, stimulating and well written." -